Marketing
How to Advertise Intimates on Meta Without Losing Reach
For direct-to-consumer (DTC) intimate apparel brands, scaling customer acquisition is a constant tightrope walk. To build...
Why Brands Struggle to Advertise Intimates on Meta
For direct-to-consumer (DTC) innerwear and lingerie brands, customer acquisition relies heavily on paid social channels. Yet,...
How to shortlist a conversion rate optimization agency in a week
Five days is enough. Day one, define what you are actually buying. Day two, build a...
A/B testing tools or an A/B testing programme: what you lack
Most brands that say they need a testing tool already have one. What they lack is...
Buying A/B testing as a service: what to put in the contract
Five things go in the contract: how a win is defined, what runtime and sample size...
What a landing page engagement costs you in time, not money
Budget roughly three hours a week internally for a landing page engagement: one for review, one...
Optimising landing pages or building new ones: which to buy
Optimise what exists when you have traffic arriving at pages that underperform. Build new ones when...
Shopify apps or a CRO programme: where each one stops working
Conversion apps solve known problems with known solutions. A programme finds the problems specific to your...
What a Shopify CRO specialist does that a developer does not
A Shopify developer builds what you ask for. A Shopify CRO specialist decides what to ask...
In-house merchandiser or ecommerce CRO agency: the honest split
An in-house merchandiser knows your catalogue, your margins and your supply constraints better than any agency...
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