Marketing
Restaurant Email and Text Messages on One Calendar: A Simple Weekly Plan
Many restaurant groups run email and text messages as two separate habits. Someone sends a newsletter...
Email Accessibility for Ecommerce: Alt Text, Contrast and Type That Work for Every Reader
Accessible email is often treated as a compliance task for large companies. For an ecommerce brand,...
How to Write an Email Design Brief Your Designer Can Build From
Most email design delays do not start in the design tool. They start in the brief....
From Figma File to Sendable Email: A Cleaner Handoff for Designers and Marketers
The design gets approved in Figma on Tuesday. By Thursday the inbox version has a blurry...
12 Questions to Ask Before You Choose an Email Design Partner
Choosing someone to design your campaign emails looks easy on paper. Compare portfolios, compare quotes, pick...
How to Plan a Full Month of Ecommerce Emails in One Sitting
Most small ecommerce teams plan email one send at a time, usually on the day it...
Why More Shopify Brands Are Handing Off Email Design (and What They Keep In-House)
Ask a DTC founder what slows down their email program and you will rarely hear “strategy.”...
The Email QA Checklist: 20 Checks Before Any Campaign Goes Live
Most email mistakes are small, and most of them are public. A broken link, a wrong...
Designing Holiday Emails Before the Rush: A Two-Week Plan for Shopify Brands
Every Shopify brand knows the holiday season is coming. The ideas are usually ready by October:...
The one-page brief to write before you talk to any marketing agency
Most agency discovery calls follow the same script. The agency asks about your business, you explain...
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