Marketing
What Counts as a “Good” Activewear Customer Acquisition Cost?
For direct-to-consumer (DTC) activewear executives, evaluating growth metrics can feel like aiming at a moving target....
Marketing
Reading Heatmaps Without Fooling Yourself
A heatmap shows where people clicked and scrolled. It does not show why, and it does...
Marketing
What To Do When A Test Loses
A losing test is a result, not a failure. It prevented a change that would have...
Marketing
Most Of Your Traffic Is On The Worse Experience
Mobile carries most ecommerce traffic and converts at roughly half to two-thirds the desktop rate. That...
Marketing
How to Prioritise A Conversion Test Roadmap
Rank test ideas by expected value, not by ease. Expected value is the traffic the page...
Marketing
Redesigns Fail More Often Than Tests Do
A full redesign changes hundreds of variables at once, so when revenue moves you cannot tell...
Marketing
What a CRO audit should actually contain
A conversion audit that is worth paying for produces a ranked list of specific, testable problems...
Marketing
How much traffic do you need before A/B testing is worth it?
As a rough floor, you need around 1,000 conversions a month before classic A/B testing gives...
Marketing
Hire a CRO agency or build it in-house: the honest comparison
Build in-house when you have the traffic to run several tests at once and the headcount...
Marketing
More traffic is the most expensive fix for a conversion problem
Buying more traffic to solve a conversion problem means paying full price for every visitor you...
Trending
10 Tips to Make Work from Home a Success
Amidst the debates and discussions linked with the pandemic COVID-19 and it’s repercussions, the entire corporate...
Trending
International Women’s Day 2021 – Quotes & Wishes
Heard the phrase: Behind every successful man, is his woman. Ok, this proverb isn’t meant to...
Trending
Jay shetty accused of plagiarism by Nicole Arbour
You might have been following Jay Shetty – the monk who inspires you to walk your...
Trending
Celebrating The 550th Birth Anniversary Of Guru Nanak Dev Ji
This Tuesday, the 12th of November marks the 550th birth anniversary of Guru Nanak Dev Ji...
Health
7 Pregnancy Tips That Every Mother Should Follow
The feeling you get when you first hear the news, Congratulations, you are about to be...
Influencer
The journey of Jeeveshu Ahluwalia
What would be life without tragedy – reminisces Jeeveshu Ahluwalia. He lost his father at the...
Entertainment
25 Best Inspirational Movie Quotes
Movies are larger than life to us. They give us happiness, entertain us and keep us...
Entertainment
Top 10 Movies to Watch on Netflix
To be honest, Netflix has changed our lives, and mostly for the better. The streaming giant...
Health
Ginger Can Help in Reducing Cancer Cells Without Affecting Normal Healthy Cells
Ginger is a natural food additive that has been part of the human diet for many...
Lifestyle
Crop Tops for Men are Now a Fashion Statement
You might not like this piece of news, but crop tops for men are now a...
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