Targets services sms marketing
SMS gets read in minutes — which means timing does more work in SMS than in any other channel. Send at the wrong hour and the unsubscribe is just as instant.
The reliable windows for US DTC audiences: 10 a.m.–12 p.m. and 5–8 p.m. local time, midweek. Mornings catch the commute-and-coffee scroll; early evening catches decision time. Avoid before 9 a.m. and after 9 p.m. — not just for courtesy, but because quiet-hour rules are part of baseline SMS marketing best practices and, in several states, the law.
Timing also means sequencing. A text should never repeat the email that went out an hour earlier — it should do the job email can’t: the last-hours reminder, the restock ping, the VIP window. That’s the core of email and SMS orchestration: one story across two channels, with SMS reserved for the moments that deserve a tap. The highest-intent example is the back-in-stock alert, where speed is the strategy — the first message wins the sale.
Done this way the channel pays for its keep: when Darc Sport rebuilt their program around timed, high-intent sends, campaign texts earned $7.89 per message sent (see the case study).
Test one variable at a time — window first, then day, then cadence. And measure revenue per send, not click rate; a smaller, better-timed list beats a bigger, tired one.
Want your texts landing at the right moment? Our SMS marketing services start with a complimentary audit — get in touch.
