Stories By Alex
Marketing
Ad Creative Agency, Freelancer or In-House? How Founders Should Buy Creative, Brand and Website Work
3rd November 2026“We need better creative” is one of the most common things founders say, and one of...
Marketing
Is It Time to Hire a Retention Marketing Agency? A Checklist for DTC Founders
3rd November 2026Most DTC brands spend the bulk of their marketing budget winning a first order, then leave...
Marketing
Meta Ads Management Services for Ecommerce: What You Are Paying For in 2026
3rd November 2026Meta ads management services cover the setup, daily operation, creative supply, tracking and reporting of Facebook...
Marketing
How to Choose a Marketing Agency (or a Freelancer) Without Getting Burned
3rd November 2026Ask a room of founders whether they have ever hired the wrong marketing partner and most...
Marketing
Hiring a Paid Media Consultant: 7 Questions That Separate Operators From Order-Takers
3rd November 2026Paid media is where founders lose money fastest, because the bill arrives twice: once from the...
Trending
What a Business Growth Consultant Should Do in the First 30 Days (and the Red Flags That Mean Walk Away)
3rd November 2026Most founders hire a growth consultant at the wrong moment, for the wrong reason. Revenue has...
Marketing
Holdout Test: How Ecommerce Brands Measure What Their Ads Actually Cause
3rd November 2026A holdout test measures what advertising causes by withholding ads from a control group of people...
Fractional CMO
Fractional CMO Responsibilities: What the Role Owns, What It Hands Off, and How to Write the Scope
3rd November 2026A fractional CMO is responsible for the marketing plan, the budget split across channels, the numbers...
Marketing
Loyalty program names: 12 real examples and the rules behind them
3rd November 2026A good loyalty program name tells the customer what they get and whose club it is...
Business Consultant
The Monthly Email Report Clients Actually Read: A One-Page Template for Agencies
3rd November 2026Most agency email reports are long, and most clients read only the first page. The rest...
Trending
