10 OOH Ad Platforms in Spain Making an Impact in Urban Media
The out-of-home (OOH) advertising landscape in Spain has rapidly evolved with the integration of digital technology, real-time data, and smarter campaign tools. From traditional formats like street furniture to programmatic digital screens in high-traffic areas, advertisers now have access to a wide variety of channels to reach urban audiences effectively.
Choosing the right OOH ad platform in Spain is crucial for brands that want to balance visibility, performance, and budget. Below are ten platforms driving innovation and visibility across Spanish cities.
1. Adcities
Adcities has become a go-to partner for brands and agencies looking for precise and efficient campaign execution. With a user-friendly SaaS platform, it allows advertisers to manage campaigns across digital totems, mupis, and other urban formats. What sets Adcities apart is its dual focus on media execution and platform usability, making it one of the most complete OOH solutions available today. For advertisers looking to manage street-level campaigns with flexibility and insight, Adcities for media offers a significant advantage.
2. JCDecaux España
A dominant force in the OOH sector, JCDecaux offers extensive coverage through metro stations, airports, and premium urban locations. Their advanced digital networks and smart city initiatives support interactive formats and real-time updates, making them an ideal choice for brands seeking high-impact visibility.
3. Clear Channel España
Clear Channel’s urban inventory spans transit shelters, digital billboards, and commercial spaces. Their proprietary systems enable advertisers to adapt messaging in real time—based on dayparting, weather, or current events. As an OOH ad platform in Spain, it combines reach and dynamic creative execution.
4. Exterior Plus
With placements in transport networks, shopping centers, and public venues, Exterior Plus is a trusted platform for local and national advertisers. Their strength lies in network scale and diverse formats, helping brands tap into daily commuter and shopper foot traffic.
5. Clece OOH
Clece OOH specializes in advertising within municipal and institutional spaces, such as hospitals, parking lots, and government facilities. Their niche focus ensures high-dwell time and low ad clutter, making it a strategic choice for focused, high-engagement messaging.
6. Masscomm Global
Masscomm brings a strong mix of digital screens and traditional formats across Spanish cities. With a focus on retail and urban zones, their offerings are especially well-suited for product launches and short-term consumer activations.
7. DoohClick (via partners)
DoohClick is not a media owner but a technology partner powering several digital screen networks across Spain. Their cloud-based tools enable campaign automation, reporting, and screen-level control, allowing for efficient and scalable execution.
8. GLOOH
GLOOH offers advertisers access to premium DOOH locations using data and automation. They specialize in targeting based on mobility trends, footfall analytics, and contextual triggers. Their programmatic-ready inventory ensures speed and precision for time-sensitive campaigns.
9. Hivestack
As a global leader in programmatic DOOH, Hivestack allows real-time audience targeting and bidding across thousands of screens. Brands can adjust campaigns based on audience movement, behavior, and performance—all managed through a data-first interface.
10. Taggify
Taggify aggregates DOOH inventory across multiple networks, providing a single point of access for advertisers looking to scale campaigns quickly. With built-in geolocation targeting and performance metrics, it’s a smart option for performance-driven campaigns.
Final Thoughts
Spain’s urban landscape is filled with OOH opportunities—but making an impact requires the right partner. Whether you’re seeking reach, precision, or flexibility, these ten platforms offer unique strengths to match your brand’s strategy. From large-scale national buys to agile, local campaigns, choosing the right OOH ad platform in Spain can elevate your visibility in the most competitive environments.
Adcities for media, along with others on this list, continues to help advertisers unlock the full potential of public space in the modern marketing mix.
