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Maximize Your Public Advertising Assets with Adcities

ooh advertising

Marketing

Maximize Your Public Advertising Assets with Adcities

Maximize Your Public Advertising Assets with Adcities

Reading Time: 2 Minutes

For municipalities, transit authorities, and infrastructure owners, public space offers more than functional value—it holds untapped advertising potential. From bus shelters and digital totems to kiosks and backlit panels, these urban fixtures are valuable assets. But without the right tools in place, managing and monetizing them can be slow, manual, and inefficient.

That’s where Adcities comes in. Designed for the complexities of OOH asset management, Adcities helps public entities and support owners turn their outdoor inventory into streamlined, scalable advertising networks.

Unlock Value

Most cities and media operators already manage a significant volume of OOH advertising supports—but often with outdated systems. These supports, sometimes referred to as urban furniture, are often tracked using spreadsheets or static databases. This manual approach limits visibility, slows down leasing or campaign operations, and can lead to missed revenue opportunities.

Adcities solves this by offering a centralized OOH platform built specifically to manage, monitor, and monetize physical advertising infrastructure. Every asset—whether it’s a static panel or a digital screen—is logged, mapped, and ready to be activated or reported on at any time.

Centralized Control, Real-Time Visibility

With Adcities, support owners get more than just an inventory tracker. You gain full control over your OOH advertising supports through a dynamic dashboard that offers real-time insights. From availability and condition to campaign schedules and revenue data, everything is accessible in one place.

This centralized approach eliminates guesswork. Whether you oversee ten supports or ten thousand, you can instantly check asset status, assign tasks, and manage advertisers—all without switching tools or calling different departments.

Streamlined OOH Asset Management

One of the biggest pain points in traditional OOH asset management is operational inefficiency. From delayed maintenance to overlapping bookings, small issues can cause big disruptions. Adcities helps solve this by automating routine processes.

Need to schedule cleaning or repair? The task can be created and assigned within seconds. Need to update campaign creatives? Use the dashboard to control content and scheduling, especially for digital screens. The platform reduces friction across departments, keeping operations smooth and compliant with local guidelines.

Monetization Made Simple

Maximizing your assets also means improving your bottom line. Adcities’ OOH platform includes booking and billing tools that simplify how you work with advertisers and agencies. You can track proposals, issue invoices, and monitor campaign performance in one integrated system.

This also opens the door for more transparent partnerships between municipalities and private media buyers. Public entities can provide verified inventory, while agencies gain trust through accurate reporting and accountability.

Designed for Cities, Built for Scale

What sets Adcities apart is its flexibility. The platform is designed to meet the needs of both small towns and major cities. Whether you’re just starting to digitize your OOH asset management or managing a well-established network of supports, the tools scale with your needs.

Cities can also use the platform to better align advertising with broader public goals—such as sustainability, urban aesthetics, and smart city integration. By giving visibility and structure to the assets that shape public space, Adcities helps ensure advertising adds value, not clutter.

Final Thoughts

Outdoor media is changing. The expectations from advertisers are higher, and the operational demands on asset owners are growing. With Adcities, support owners and municipalities have a powerful, purpose-built solution to take control of their advertising infrastructure.

If you’re looking to make smarter use of your public advertising supports, streamline your internal processes, and drive new revenue from existing urban assets, Adcities offers the tools to make it happen—clearly, efficiently, and at scale.

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