Northbeam Pricing: Plans, Costs and What Drives the Bill

Attribution software can look like a small line item until the order form lands on your desk. Northbeam is one of the best known tools for ecommerce brands, but its listed numbers are only a starting point. Before you speak to sales, it helps to know what each plan covers, what moves the final invoice and whether your ad budget can justify the spend.

Northbeam Pricing Plans at a Glance

Northbeam pricing is set by how much you spend on ads, not by how much revenue you make. The figures below come from the vendor’s pricing page, checked on 10 November 2026, and vendors change prices often.

• Growth: custom pricing for brands spending under $200K a month, sold through an agency partner.
• Starter: from $1,500, for brands spending under $1.5 million a year, month-to-month and usage based.
• Professional: from $3,500 a month for spend up to $500K a month, on an annual contract.
• Enterprise: custom pricing above $500K a month, also annual.

Professional adds unlimited users, exports and integrations, support for any ecommerce platform and a dedicated media strategist. Enterprise adds a customer success manager and optional MMM+.

What Drives Your Final Northbeam Pricing

The listed number is a floor, not a forecast. Four things decide what you actually pay:

• Pageviews: the monthly price depends on data volume, so a high-traffic, low order value store can pay more than a smaller-traffic brand with the same ad spend.
• Contract term: Professional is annual, which turns $3,500 a month into a commitment above $42,000 before usage.
• Add-ons: incrementality and MMM+ are priced separately.
• Ad credits: plans list up to $50,000 to $200,000 from platform partners, so ask what conditions apply before counting them as a discount.

There is a people cost too. Someone has to read the reports, explain them and act on them every week.

Northbeam Pricing as a Share of Ad Spend

The better question is what the tool costs relative to what it measures. At $50,000 a month in ad spend, Starter at $1,500 is 3.0% of budget. At $150,000, Professional at $3,500 is 2.3%. At $450,000, the same $3,500 is just 0.8%.

Here is a simple test. At $150,000 a month, if better attribution moves 10% of the budget, or $15,000, from a campaign returning 1.5x on new customers to one returning 2.5x, the brand gains $15,000 of new customer revenue a month. One decision like that covers the tool several times over. If nobody will make that decision, it is an expensive dashboard.

When Northbeam Pricing Is Not Worth It

The cost is hard to defend in a few situations:

• Spend under about $50,000 a month, where the tool takes 3% of budget or more.
• Almost all spend on one channel, which leaves little to allocate between.
• No one to act on the data every week.
• Broken tracking basics, such as missing UTMs or duplicate pixels.
• Cash constraints while unit economics are still unproven.

In those cases, fix the foundations first. Our tracking and attribution service starts by reconciling ad platforms to your store, so any tool you buy later measures clean data.

For the full plan table, real account examples and the seven questions to ask before you sign, read our complete guide to Northbeam pricing, plans and costs.

Get Clear on Northbeam Pricing Before You Commit

Northbeam pricing runs from $1,500 on Starter to $3,500 a month on Professional, but pageviews, add-ons and contract terms decide the real bill. Get every figure in writing, compare it against your ad spend, and only buy if someone will act on the data weekly.

Not sure whether your tracking is ready? Book a free 30-minute growth audit with Plaid Testing and we will show you where it stands.