Marketing
What good oversight looks like in the first 90 days with a new marketing partner
Hiring the agency feels like the finish line. It’s really the start. The first 90 days...
Marketing
Three questions a good marketing advisor asks before you spend another dollar
Most founders don’t have a marketing problem. They have an order-of-operations problem. The usual sequence goes...
Marketing
Outsourced Marketing Department for an Ecommerce Brand: What to Hand Over and What to Keep
An outsourced marketing department works for an ecommerce brand when you hand over the execution that...
Marketing
How Much Should a Shopify Store Spend on Ads? Work It Out From Margin, Not a Rule of Thumb
A Shopify store should keep spending on ads until a new customer costs more than the...
Marketing
10 Best Ecommerce Loyalty Programs to Boost Customer Retention
Acquiring a new customer costs far more than keeping an existing one, and returning shoppers typically...
Fractional CMO
How Much Do Marketing Agencies Charge in 2026? A Buyer’s Guide
Two proposals for similar work can differ by thousands of dollars a month, and the headline...
Marketing
Pay for Performance Marketing Agency: Is It Worth It for Ecommerce?
Paying an agency only when you get results feels like the lowest-risk way to hire one....
Marketing
SMS keywords for ecommerce: how to choose, launch and stay compliant
SMS keywords are words a customer texts to your number to trigger an action. Subscribe keywords,...
Marketing
Pay for Performance Marketing: Which Metric Should Decide the Fee?
Two reports can describe the same year and tell opposite stories. That is the quiet danger...
Marketing
Performance-Based Marketing Agency Pricing: 4 Structures Compared
Few agency conversations get tense faster than the one about fees. A flat retainer feels safe...
Trending
10 Tips to Make Work from Home a Success
Amidst the debates and discussions linked with the pandemic COVID-19 and it’s repercussions, the entire corporate...
Trending
International Women’s Day 2021 – Quotes & Wishes
Heard the phrase: Behind every successful man, is his woman. Ok, this proverb isn’t meant to...
Trending
Jay shetty accused of plagiarism by Nicole Arbour
You might have been following Jay Shetty – the monk who inspires you to walk your...
Trending
Celebrating The 550th Birth Anniversary Of Guru Nanak Dev Ji
This Tuesday, the 12th of November marks the 550th birth anniversary of Guru Nanak Dev Ji...
Health
7 Pregnancy Tips That Every Mother Should Follow
The feeling you get when you first hear the news, Congratulations, you are about to be...
Influencer
The journey of Jeeveshu Ahluwalia
What would be life without tragedy – reminisces Jeeveshu Ahluwalia. He lost his father at the...
Entertainment
25 Best Inspirational Movie Quotes
Movies are larger than life to us. They give us happiness, entertain us and keep us...
Entertainment
Top 10 Movies to Watch on Netflix
To be honest, Netflix has changed our lives, and mostly for the better. The streaming giant...
Health
Ginger Can Help in Reducing Cancer Cells Without Affecting Normal Healthy Cells
Ginger is a natural food additive that has been part of the human diet for many...
Lifestyle
Crop Tops for Men are Now a Fashion Statement
You might not like this piece of news, but crop tops for men are now a...
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