Stories By Alex
Marketing
Are TikTok Ads Worth It for an Ecommerce Brand? A Test You Can Run
30th September 2026TikTok ads are worth it for an ecommerce brand when blended new customer acquisition improves as...
Marketing
GMV Max and TikTok Shop Ads: Stopping Shop and Site Campaigns Bidding for the Same Buyer
30th September 2026GMV Max is TikTok’s automated campaign type for TikTok Shop, optimizing toward gross merchandise value across...
Marketing
TikTok Spark Ads: When Borrowed Social Proof Lowers Your Cost Per Customer
30th September 2026TikTok Spark Ads turn existing organic posts, from your own account or a creator’s, into paid...
Marketing
Meta Ads Reporting: Reading Meta’s Numbers Without Believing All of Them
30th September 2026Meta ads reporting shows the revenue Meta believes it caused, inside the attribution window you chose....
Marketing
Event Match Quality: The Meta Score That Shapes Who Sees Your Ads
30th September 2026Event match quality is Meta’s score, out of ten, for how well the customer information sent...
Marketing
Advantage+ Audience: What to Give Meta’s Targeting, and What to Hold Back
30th September 2026Advantage+ audience lets Meta find buyers beyond the audience you describe, treating your inputs as suggestions...
Marketing
Facebook Ads CPM Keeps Rising: What Actually Offsets It
30th September 2026Facebook ads CPM is the price of a thousand impressions on Meta, and it has been...
Marketing
Performance Max Brand Exclusions: Making the Campaign Find New Customers
30th September 2026Performance Max brand exclusions stop the campaign from serving ads on searches for your own brand...
Marketing
Shipping cutoffs are the only urgency that never backfires
30th September 2026Every other form of urgency asks the shopper to trust a claim they cannot verify. A...
Marketing
The product page questions your customers are actually asking
30th September 2026A product page fails when it answers the questions the brand wants to answer instead of...
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