Stories By Alex
Lifestyle
How Custom Hats Increase Brand Recognition
11th September 2026Brand recognition is about more than having a memorable logo. It is about creating visual experiences...
Technology
What Is Generative Engine Optimization (GEO), and How Does It Work?
11th September 2026If your customers have started asking ChatGPT or Gemini for product recommendations instead of typing into...
Marketing
Does a fractional CMO need to be local to your business?
11th September 2026Mostly no. The work is account data, reporting and decisions, and none of it requires sitting...
Marketing
Part-time, interim, outsourced or fractional CMO: which one you need
11th September 2026These four arrangements are not synonyms. Interim is full-time and temporary. Part-time is reduced hours and...
Marketing
Hiring a fractional chief marketing officer: the decision, not the definition
11th September 2026A fractional chief marketing officer is a senior marketing leader who works with your business in...
Marketing
What a media buying agency does, and where its job stops
11th September 2026A media buying agency runs the inside of your ad accounts: audiences and placements, bids and...
Marketing
What a PPC agency should own for an ecommerce brand
11th September 2026Whoever runs your search and shopping should own five things: brand term defense, the product feed,...
Marketing
What a creative strategist does that an editor cannot
11th September 2026A creative strategist decides what an asset is trying to prove. An editor decides whether it...
Marketing
Working with a UGC agency without losing the testing signal
11th September 2026A UGC agency solves a supply problem, and solves it well. The failure is downstream of...
Marketing
When to bring in a Google Tag Manager consultant
11th September 2026Most ecommerce brands do not need one permanently. They need one for a defined piece of...
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