Stories By Alex
Marketing
ChatGPT sent visitors to a page that did not exist
15th September 2026In our September 2026 crawl of our own site, ChatGPT was sending clicks to a URL...
Marketing
Subscription brands: what changes about the CRO scope
15th September 2026For a subscription brand the scope has to cover two metrics with two different read windows:...
Travel
Who is Exempt From the Life in the UK Test?
15th September 2026If you’re a business sponsoring overseas talent, or a CEO planning your own settlement in the...
Marketing
What AI visibility actually measures, and what it does not
14th September 2026AI visibility is the share of AI answers you appear in across a fixed set of...
Marketing
The Dunning Email Sequence That Recovers Failed Payments
14th September 2026Involuntary churn is the cheapest churn to fix because the customer never decided to leave. A...
Marketing
Pause or Cancel: What Your Cancel Flow Should Offer
14th September 2026A cancel flow is the last conversation you get with a subscriber, and most DTC brands...
Marketing
Push Notification Opt-In Rates: What to Expect in 2026
14th September 2026Push opt-in rate is the number that decides whether the channel is worth building, and it...
Marketing
Web Push Notification Examples That Earn the Tap
14th September 2026Push is the only owned channel with no send cost, which is exactly why it gets...
Marketing
What Percentage of Customers Leave a Review?
14th September 2026Somewhere between two and five orders in a hundred produce a review at most DTC brands....
real estate
What Are Utility Perks, and How Do They Work in a Resident Rewards Program?
14th September 2026Rising utility costs are one of the most consistent pain points renters bring up and smart...
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