Stories By Alex
Marketing
Marketplace to DTC: what changes about conversion work
23rd September 2026On a marketplace you optimise a listing inside someone else’s funnel. On your own store you...
Marketing
You just raised. Where the conversion budget should go
23rd September 2026New money goes to media almost by default, because media is the fastest thing to spend...
space
Why Practicing Science Olympiad Questions Builds Core Aptitude
23rd September 2026In an economy increasingly defined by artificial intelligence, automation, and deep technology, the nature of human...
Marketing
Conversion work on a site you cannot easily change
23rd September 2026Constraints move the work rather than stopping it. If you cannot change layout, change the offer....
Marketing
The monthly report a CRO agency should be sending you
23rd September 2026A conversion report should open with cumulative held gain, list every concluded test including the losses,...
Marketing
The monthly report a CRO agency should be sending you
23rd September 2026A conversion report should open with cumulative held gain, list every concluded test including the losses,...
Astronomy courses
Is an Online Astronomy Course Worth It for Young Learners?
23rd September 2026Space science can turn a child’s natural curiosity into meaningful learning. From planets and moons to...
Marketing
How to judge a CRO agency at month three
23rd September 2026At month three you cannot fairly judge results and you can absolutely judge process. Check five...
Marketing
Switching CRO agencies: what to move and what to abandon
23rd September 2026Take three things with you when you change agencies: the test archive, the research, and the...
real estate
How Gift Card Incentives Drive Customer Engagement, Conversions, and Loyalty
22nd September 2026Every business leader wants the same three things from their customer base: more engagement, more conversions,...
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