Stories By Alex
Marketing
7 Email Marketing Agency Red Flags to Catch Early
20th August 2026The seven red flags that predict a failed agency engagement: open-rate reporting, guaranteed revenue promises, no...
Technology
Building an AI Visibility Strategy From Scratch
20th August 2026If AI visibility is new to your team, the amount of advice out there can be...
Marketing
When to Hire an Email Marketing Agency: 5 Signals
20th August 2026Hire an email marketing agency when email is under 20% of store revenue, flows are missing...
Marketing
10 Questions to Ask an Email Marketing Agency First
20th August 2026Ten questions separate agencies that grow email revenue from agencies that send email: ask about flow...
Marketing
CLV vs LTV: Is There Actually a Difference?
20th August 2026CLV (customer lifetime value) and LTV (lifetime value) are the same metric: the total profit a...
Marketing
Average Customer Lifetime Value in Ecommerce: Benchmarks
20th August 2026There is no single average customer lifetime value in ecommerce — the honest range runs from...
Marketing
Repeat Purchase Rate: Formula, Benchmarks, and Fixes
20th August 2026Repeat purchase rate is the percentage of customers who buy more than once: customers with two...
Marketing
LTV to CAC Ratio: How to Calculate It for Ecommerce
20th August 2026LTV to CAC compares what a customer is worth to what they cost to acquire: divide...
real estate
What Perks Work Best for Multifamily Communities?
19th August 2026Owning or operating a multifamily property today means competing for more than just square footage. Renters...
real estate
Perks vs. Amenities in Multifamily Housing What’s the Real Difference
19th August 2026If you’re a CEO or operator in residential real estate, you’ve probably heard “perks” and “amenities”...
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