Stories By Alex
Marketing
How to shortlist a conversion rate optimization agency in a week
9th September 2026Five days is enough. Day one, define what you are actually buying. Day two, build a...
Marketing
A/B testing tools or an A/B testing programme: what you lack
9th September 2026Most brands that say they need a testing tool already have one. What they lack is...
Marketing
Buying A/B testing as a service: what to put in the contract
9th September 2026Five things go in the contract: how a win is defined, what runtime and sample size...
Marketing
What a landing page engagement costs you in time, not money
9th September 2026Budget roughly three hours a week internally for a landing page engagement: one for review, one...
Marketing
Optimising landing pages or building new ones: which to buy
9th September 2026Optimise what exists when you have traffic arriving at pages that underperform. Build new ones when...
Marketing
Shopify apps or a CRO programme: where each one stops working
9th September 2026Conversion apps solve known problems with known solutions. A programme finds the problems specific to your...
Marketing
What a Shopify CRO specialist does that a developer does not
9th September 2026A Shopify developer builds what you ask for. A Shopify CRO specialist decides what to ask...
real estate
What Are AI Tools for SEO, and Why Do They Matter?
9th September 2026Search has changed more in the last two years than in the previous decade. Buyers no...
Marketing
In-house merchandiser or ecommerce CRO agency: the honest split
9th September 2026An in-house merchandiser knows your catalogue, your margins and your supply constraints better than any agency...
Marketing
What six months of ecommerce CRO actually delivers
9th September 2026Six months of ecommerce conversion work should produce three to five held gains, a documented understanding...
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