Marketing
Part-time, interim, outsourced or fractional CMO: which one you need
These four arrangements are not synonyms. Interim is full-time and temporary. Part-time is reduced hours and...
Marketing
Hiring a fractional chief marketing officer: the decision, not the definition
A fractional chief marketing officer is a senior marketing leader who works with your business in...
Marketing
What a media buying agency does, and where its job stops
A media buying agency runs the inside of your ad accounts: audiences and placements, bids and...
Marketing
What a PPC agency should own for an ecommerce brand
Whoever runs your search and shopping should own five things: brand term defense, the product feed,...
Marketing
What a creative strategist does that an editor cannot
A creative strategist decides what an asset is trying to prove. An editor decides whether it...
Marketing
Working with a UGC agency without losing the testing signal
A UGC agency solves a supply problem, and solves it well. The failure is downstream of...
Marketing
When to bring in a Google Tag Manager consultant
Most ecommerce brands do not need one permanently. They need one for a defined piece of...
Technology
How Does an AI-Powered SEO Tool Improve Search Rankings?
Search rankings used to be a slow game of guesswork publish content, wait weeks, check where...
Marketing
How to evaluate a Facebook ads agency before you sign
Evaluate a Facebook ads agency on five things: which number they will report and how it...
Marketing
What to expect from an ecommerce marketing consultant
In the first month, expect a diagnosis rather than a campaign change. A good ecommerce marketing...
Trending
10 Tips to Make Work from Home a Success
Amidst the debates and discussions linked with the pandemic COVID-19 and it’s repercussions, the entire corporate...
Trending
International Women’s Day 2021 – Quotes & Wishes
Heard the phrase: Behind every successful man, is his woman. Ok, this proverb isn’t meant to...
Trending
Jay shetty accused of plagiarism by Nicole Arbour
You might have been following Jay Shetty – the monk who inspires you to walk your...
Trending
Celebrating The 550th Birth Anniversary Of Guru Nanak Dev Ji
This Tuesday, the 12th of November marks the 550th birth anniversary of Guru Nanak Dev Ji...
Health
7 Pregnancy Tips That Every Mother Should Follow
The feeling you get when you first hear the news, Congratulations, you are about to be...
Influencer
The journey of Jeeveshu Ahluwalia
What would be life without tragedy – reminisces Jeeveshu Ahluwalia. He lost his father at the...
Entertainment
25 Best Inspirational Movie Quotes
Movies are larger than life to us. They give us happiness, entertain us and keep us...
Entertainment
Top 10 Movies to Watch on Netflix
To be honest, Netflix has changed our lives, and mostly for the better. The streaming giant...
Health
Ginger Can Help in Reducing Cancer Cells Without Affecting Normal Healthy Cells
Ginger is a natural food additive that has been part of the human diet for many...
Lifestyle
Crop Tops for Men are Now a Fashion Statement
You might not like this piece of news, but crop tops for men are now a...
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