Marketing
What Percentage of Customers Leave a Review?
Somewhere between two and five orders in a hundred produce a review at most DTC brands....
SMS Review Requests: When Text Beats Email for Reviews
Most DTC brands ask for reviews by email and stop there. Text is a better fit...
What Should One Loyalty Point Be Worth?
A loyalty point has two prices: what a customer pays to earn it, and what you...
Red flags in a CRO pitch
Four things in a CRO pitch should stop the conversation: a guaranteed uplift percentage, a win...
How Much Does a Loyalty Program Cost to Run?
Most loyalty pricing conversations stop at the software subscription, which is usually the smallest of the...
Tiered Loyalty Programs: When Tiers Are Worth the Work
A tiered loyalty program sorts members into levels based on how much they spend or how...
SMS Cart Recovery: Timing, Copy and the Email Handoff
A cart recovery text is the shortest window in retention marketing. The shopper was on the...
SMS Compliance Checklist for Ecommerce Brands
SMS is the only owned channel where a mistake is a legal exposure rather than a...
SMS Opt-In Examples and the Language That Keeps You Legal
An SMS opt-in is the moment a shopper gives you written consent to text them, and...
What Counts as an Engaged Email Segment in 2026
An engaged segment is a rolling definition of who has shown they still want your email,...
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