Marketing
The Real Cost of In-House Email Design (and How to Compare It Fairly)
When an ecommerce brand decides how to get its emails designed, the comparison usually starts with...
Fractional CMO vs. Agency: What Does a $2M Brand Need?
A typical founder running a $2 million business spends around $10,000 a month on marketing. The...
Should You Hire Freelance Marketer or Choose an Agency?
A typical founder running a $3 million business has around $10,000 a month set aside for...
7 Questions to Ask a Performance Marketing Consultant
A typical founder running a $2 million business spends around $10,000 a month on marketing. Ads...
How to Choose a Marketing Agency Without Getting Burned
A typical founder running a $3 million business spends $10,000 a month on marketing. The previous...
Restaurant Email and Text Messages on One Calendar: A Simple Weekly Plan
Many restaurant groups run email and text messages as two separate habits. Someone sends a newsletter...
Email Accessibility for Ecommerce: Alt Text, Contrast and Type That Work for Every Reader
Accessible email is often treated as a compliance task for large companies. For an ecommerce brand,...
How to Write an Email Design Brief Your Designer Can Build From
Most email design delays do not start in the design tool. They start in the brief....
From Figma File to Sendable Email: A Cleaner Handoff for Designers and Marketers
The design gets approved in Figma on Tuesday. By Thursday the inbox version has a blurry...
12 Questions to Ask Before You Choose an Email Design Partner
Choosing someone to design your campaign emails looks easy on paper. Compare portfolios, compare quotes, pick...
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