Marketing
How to Plan a Full Month of Ecommerce Emails in One Sitting
Most small ecommerce teams plan email one send at a time, usually on the day it...
Why More Shopify Brands Are Handing Off Email Design (and What They Keep In-House)
Ask a DTC founder what slows down their email program and you will rarely hear “strategy.”...
The Email QA Checklist: 20 Checks Before Any Campaign Goes Live
Most email mistakes are small, and most of them are public. A broken link, a wrong...
Designing Holiday Emails Before the Rush: A Two-Week Plan for Shopify Brands
Every Shopify brand knows the holiday season is coming. The ideas are usually ready by October:...
The one-page brief to write before you talk to any marketing agency
Most agency discovery calls follow the same script. The agency asks about your business, you explain...
What good oversight looks like in the first 90 days with a new marketing partner
Hiring the agency feels like the finish line. It’s really the start. The first 90 days...
Three questions a good marketing advisor asks before you spend another dollar
Most founders don’t have a marketing problem. They have an order-of-operations problem. The usual sequence goes...
Outsourced Marketing Department for an Ecommerce Brand: What to Hand Over and What to Keep
An outsourced marketing department works for an ecommerce brand when you hand over the execution that...
How Much Should a Shopify Store Spend on Ads? Work It Out From Margin, Not a Rule of Thumb
A Shopify store should keep spending on ads until a new customer costs more than the...
10 Best Ecommerce Loyalty Programs to Boost Customer Retention
Acquiring a new customer costs far more than keeping an existing one, and returning shoppers typically...
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