Marketing
Klaviyo vs Braze for Scaling DTC Brands
Klaviyo is the better platform for a DTC brand whose revenue runs through a Shopify store...
Klaviyo vs Listrak: Mid-Market Compared
Klaviyo is the right call for a Shopify DTC brand that wants published pricing, a free...
Okendo vs Yotpo: Which Review Platform?
Okendo suits a Shopify-only brand that wants reviews priced by order band from $19 a month,...
Judge.me vs Yotpo for Shopify Reviews
Judge.me is the better choice for most Shopify brands: unlimited reviews, photo and video included, at...
What a Fashion Marketing Agency Actually Does in the First 90 Days
Hiring a fashion marketing agency is not simply about handing over your Instagram account or asking...
Sponsored Snaps: How Ads in the Chat Inbox Fit an Ecommerce Plan
Sponsored Snaps are Snapchat ads that land in the Chat inbox, where people tend to open...
Snapchat Ads Cost: How to Size a Test That Actually Tells You Something
Snapchat ads cost whatever the auction charges, set through bids and budgets rather than a fixed...
Instagram Story Ads: Why the Strongest ROAS Often Adds the Least
Instagram Story ads are full screen vertical ads shown between Stories. They suit offers, launches and...
Instagram Reels Ads: Building Creative for the Placement, Not the Feed
Instagram Reels ads are full screen vertical videos shown between Reels, bought through Meta Ads Manager....
Are TikTok Ads Worth It for an Ecommerce Brand? A Test You Can Run
TikTok ads are worth it for an ecommerce brand when blended new customer acquisition improves as...
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