Stories By Alex
email marketing
How to Write an Email Design Brief Your Designer Can Build From
28th October 2026Most email design delays do not start in the design tool. They start in the brief....
ecommerce
From Figma File to Sendable Email: A Cleaner Handoff for Designers and Marketers
28th October 2026The design gets approved in Figma on Tuesday. By Thursday the inbox version has a blurry...
ecommerce
12 Questions to Ask Before You Choose an Email Design Partner
28th October 2026Choosing someone to design your campaign emails looks easy on paper. Compare portfolios, compare quotes, pick...
ecommerce
How to Plan a Full Month of Ecommerce Emails in One Sitting
28th October 2026Most small ecommerce teams plan email one send at a time, usually on the day it...
ecommerce
Why More Shopify Brands Are Handing Off Email Design (and What They Keep In-House)
28th October 2026Ask a DTC founder what slows down their email program and you will rarely hear “strategy.”...
email marketing
The Email QA Checklist: 20 Checks Before Any Campaign Goes Live
28th October 2026Most email mistakes are small, and most of them are public. A broken link, a wrong...
email marketing
Designing Holiday Emails Before the Rush: A Two-Week Plan for Shopify Brands
28th October 2026Every Shopify brand knows the holiday season is coming. The ideas are usually ready by October:...
Marketing
The one-page brief to write before you talk to any marketing agency
27th October 2026Most agency discovery calls follow the same script. The agency asks about your business, you explain...
Marketing
What good oversight looks like in the first 90 days with a new marketing partner
27th October 2026Hiring the agency feels like the finish line. It’s really the start. The first 90 days...
Marketing
Three questions a good marketing advisor asks before you spend another dollar
27th October 2026Most founders don’t have a marketing problem. They have an order-of-operations problem. The usual sequence goes...
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