Stories By Alex
Artificial Intelligence
Designing the First Email a New Subscriber Sees: A Practical Guide for Shopify Brands
23rd October 2026Someone has just typed their email into your sign-up form. A minute later, your welcome email...
Technology
Why Enterprises Are Choosing Private LLMs
23rd October 2026Public AI tools made large language models accessible to everyone. They also exposed a problem for...
Marketing
7 Ways Ecommerce Brands Can Use Customer Reviews and UGC in Email Marketing
22nd October 2026Shoppers rarely take a brand at its word. They read the reviews, scroll the customer photos,...
Marketing
Brand Guardrails for Email: How to Stay On-Brand When You Send More Campaigns
21st October 2026Most DTC brands don’t lose their look in one bad email. It slips a little at...
Marketing
Digital Marketing Audit for Ecommerce Brands: What to Check, and in What Order
21st October 2026A digital marketing audit for an ecommerce brand is a structured check of whether the data...
Fractional CMO
Ecommerce Marketing Team Structure: Who to Hire, What to Outsource, and Who Owns the Plan
21st October 2026The right ecommerce marketing team structure puts one owner over strategy and measurement, keeps retention and...
Fractional CMO
Digital Marketing Audit for Ecommerce Brands: What to Check, and in What Order
21st October 2026A digital marketing audit for an ecommerce brand is a structured check of whether the data...
Marketing
Why Your Meta ROAS Doesn’t Match Shopify (And Which Number to Trust)
19th October 2026Open Ads Manager, then open your Shopify dashboard, and you will probably find two different revenue...
Marketing
Standard vs Incremental Attribution on Meta: Which Deserves Your Budget?
19th October 2026Meta hands you a ROAS figure, you trust it, and you move budget because of it....
Fractional CMO
New Customer ROAS (NC-ROAS): Why First Orders Need a Higher Break-Even
19th October 2026Your blended numbers look healthy, the store is growing, and yet buying fresh customers feels pricier...
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