Stories By Alex
Marketing
How Much Does a Loyalty Program Cost to Run?
14th September 2026Most loyalty pricing conversations stop at the software subscription, which is usually the smallest of the...
Marketing
Tiered Loyalty Programs: When Tiers Are Worth the Work
14th September 2026A tiered loyalty program sorts members into levels based on how much they spend or how...
Marketing
SMS Cart Recovery: Timing, Copy and the Email Handoff
14th September 2026A cart recovery text is the shortest window in retention marketing. The shopper was on the...
Marketing
SMS Compliance Checklist for Ecommerce Brands
14th September 2026SMS is the only owned channel where a mistake is a legal exposure rather than a...
real estate
What Causes Multifamily Technology Rollouts to Fail After Go-Live?
14th September 2026Go-live day usually feels like a win. The contract is signed, the training sessions are done,...
Trending
From Space Curiosity to a Career in Aerospace Engineering
14th September 2026A student looking at the night sky might start with a simple question: How does a...
Marketing
SMS Opt-In Examples and the Language That Keeps You Legal
14th September 2026An SMS opt-in is the moment a shopper gives you written consent to text them, and...
Marketing
What Counts as an Engaged Email Segment in 2026
14th September 2026An engaged segment is a rolling definition of who has shown they still want your email,...
Marketing
How Often Should You Email Your List? A DTC Answer
14th September 2026There is no universal number. The honest answer is that frequency is not a setting; it...
Marketing
Klaviyo Sunset Flow: When to Stop Emailing Someone
14th September 2026A Klaviyo sunset flow is an automation that asks unengaged profiles one last time whether they...
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