Stories By Alex
Business Consultant
After Black Friday: A 60-Day Email Plan to Turn New Shopify Customers Into Repeat Buyers
3rd November 2026For most Shopify brands, the work of Black Friday ends on Cyber Monday night. The orders...
Business Consultant
The Real Cost of In-House Email Design (and How to Compare It Fairly)
3rd November 2026When an ecommerce brand decides how to get its emails designed, the comparison usually starts with...
Business Consultant
Fractional CMO vs. Agency: What Does a $2M Brand Need?
2nd November 2026A typical founder running a $2 million business spends around $10,000 a month on marketing. The...
Business Consultant
Should You Hire Freelance Marketer or Choose an Agency?
2nd November 2026A typical founder running a $3 million business has around $10,000 a month set aside for...
Business Consultant
7 Questions to Ask a Performance Marketing Consultant
2nd November 2026A typical founder running a $2 million business spends around $10,000 a month on marketing. Ads...
Business Consultant
How to Choose a Marketing Agency Without Getting Burned
2nd November 2026A typical founder running a $3 million business spends $10,000 a month on marketing. The previous...
Trending
Fractional CMO Service: What It Costs and When to Skip It
2nd November 2026A typical founder running a $2 million business spends around $10,000 a month on marketing. There’s...
Artificial Intelligence
How Azure OpenAI Pricing Works: Tokens, Deployment Types and PTUs
2nd November 2026Businesses adopting generative AI need to understand not just what AI models can do but also...
ecommerce
Restaurant Email and Text Messages on One Calendar: A Simple Weekly Plan
28th October 2026Many restaurant groups run email and text messages as two separate habits. Someone sends a newsletter...
email marketing
Email Accessibility for Ecommerce: Alt Text, Contrast and Type That Work for Every Reader
28th October 2026Accessible email is often treated as a compliance task for large companies. For an ecommerce brand,...
Trending
