Stories By Alex
Marketing
Outsourced Marketing Department for an Ecommerce Brand: What to Hand Over and What to Keep
27th October 2026An outsourced marketing department works for an ecommerce brand when you hand over the execution that...
Marketing
How Much Should a Shopify Store Spend on Ads? Work It Out From Margin, Not a Rule of Thumb
27th October 2026A Shopify store should keep spending on ads until a new customer costs more than the...
Marketing
10 Best Ecommerce Loyalty Programs to Boost Customer Retention
27th October 2026Acquiring a new customer costs far more than keeping an existing one, and returning shoppers typically...
Fractional CMO
How Much Do Marketing Agencies Charge in 2026? A Buyer’s Guide
26th October 2026Two proposals for similar work can differ by thousands of dollars a month, and the headline...
Marketing
Pay for Performance Marketing Agency: Is It Worth It for Ecommerce?
26th October 2026Paying an agency only when you get results feels like the lowest-risk way to hire one....
Marketing
SMS keywords for ecommerce: how to choose, launch and stay compliant
26th October 2026SMS keywords are words a customer texts to your number to trigger an action. Subscribe keywords,...
Marketing
Pay for Performance Marketing: Which Metric Should Decide the Fee?
23rd October 2026Two reports can describe the same year and tell opposite stories. That is the quiet danger...
Marketing
Performance-Based Marketing Agency Pricing: 4 Structures Compared
23rd October 2026Few agency conversations get tense faster than the one about fees. A flat retainer feels safe...
Artificial Intelligence
10 Mobile-First Design Rules for Ecommerce Emails
23rd October 2026Campaign emails get designed on a wide monitor and read, often, on a phone in one...
Artificial Intelligence
Why Your Marketing Email Looks Different in Gmail, Outlook and Apple Mail (and How to Design for It)
23rd October 2026You approve a campaign in your email platform’s preview. The hero looks sharp, the button is...
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