Stories By Alex
Marketing
Redesigns Fail More Often Than Tests Do
2nd September 2026A full redesign changes hundreds of variables at once, so when revenue moves you cannot tell...
Marketing
What a CRO audit should actually contain
2nd September 2026A conversion audit that is worth paying for produces a ranked list of specific, testable problems...
Marketing
How much traffic do you need before A/B testing is worth it?
2nd September 2026As a rough floor, you need around 1,000 conversions a month before classic A/B testing gives...
Marketing
Hire a CRO agency or build it in-house: the honest comparison
2nd September 2026Build in-house when you have the traffic to run several tests at once and the headcount...
Marketing
More traffic is the most expensive fix for a conversion problem
2nd September 2026Buying more traffic to solve a conversion problem means paying full price for every visitor you...
Marketing
Most DTC brands stop optimising at the thank-you page
2nd September 2026The order confirmation page is the highest-intent screen on an ecommerce site. The customer has already...
Marketing
Seven questions to ask a CRO agency before you sign
2nd September 2026The fastest way to tell a real conversion optimization programme from a redesign wearing a testing...
Marketing
What the first 90 days with a CRO agency should look like
2nd September 2026In a well-run conversion optimization engagement, the first test should be live inside two weeks and...
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Marketing
Your conversion rate went up. Your profit went down.
2nd September 2026A rising conversion rate can sit on top of a falling profit. Discounts, free shipping and...
career assessment
5 Benefits of Taking a Career Assessment Test Before Choosing a Course
1st September 2026Professional development is a critical imperative. However, enrolling employees or future leaders in upskilling programs without...
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