Stories By Alex
Marketing
What Counts as a “Good” Activewear Customer Acquisition Cost?
2nd September 2026For direct-to-consumer (DTC) activewear executives, evaluating growth metrics can feel like aiming at a moving target....
Marketing
Reading Heatmaps Without Fooling Yourself
2nd September 2026A heatmap shows where people clicked and scrolled. It does not show why, and it does...
Marketing
What To Do When A Test Loses
2nd September 2026A losing test is a result, not a failure. It prevented a change that would have...
Marketing
Most Of Your Traffic Is On The Worse Experience
2nd September 2026Mobile carries most ecommerce traffic and converts at roughly half to two-thirds the desktop rate. That...
Marketing
How to Prioritise A Conversion Test Roadmap
2nd September 2026Rank test ideas by expected value, not by ease. Expected value is the traffic the page...
Marketing
Redesigns Fail More Often Than Tests Do
2nd September 2026A full redesign changes hundreds of variables at once, so when revenue moves you cannot tell...
Marketing
What a CRO audit should actually contain
2nd September 2026A conversion audit that is worth paying for produces a ranked list of specific, testable problems...
Marketing
How much traffic do you need before A/B testing is worth it?
2nd September 2026As a rough floor, you need around 1,000 conversions a month before classic A/B testing gives...
Marketing
Hire a CRO agency or build it in-house: the honest comparison
2nd September 2026Build in-house when you have the traffic to run several tests at once and the headcount...
Marketing
More traffic is the most expensive fix for a conversion problem
2nd September 2026Buying more traffic to solve a conversion problem means paying full price for every visitor you...
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