Marketing
You just raised. Where the conversion budget should go
New money goes to media almost by default, because media is the fastest thing to spend...
Conversion work on a site you cannot easily change
Constraints move the work rather than stopping it. If you cannot change layout, change the offer....
The monthly report a CRO agency should be sending you
A conversion report should open with cumulative held gain, list every concluded test including the losses,...
The monthly report a CRO agency should be sending you
A conversion report should open with cumulative held gain, list every concluded test including the losses,...
How to judge a CRO agency at month three
At month three you cannot fairly judge results and you can absolutely judge process. Check five...
Switching CRO agencies: what to move and what to abandon
Take three things with you when you change agencies: the test archive, the research, and the...
Email Marketing Consultant vs Agency: Diagnosis or Execution?
Hire an email marketing consultant when you need strategy and diagnosis; hire an agency when you...
Klaviyo Audit: The Five Account Leaks a Good One Finds
A Klaviyo audit reviews five layers of your account: flows and their conditional logic, segment architecture,...
Shopify Email Marketing Agency: The Five Capabilities That Actually Matter
A Shopify email marketing agency differs from a generic one in five specific ways: deep Klaviyo–Shopify...
Outsourcing Email Marketing: What It Costs, and What It Should Return
Outsourcing email marketing makes sense when three conditions line up: email already produces revenue you can...
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