Marketing
GMV Max and TikTok Shop Ads: Stopping Shop and Site Campaigns Bidding for the Same Buyer
GMV Max is TikTok’s automated campaign type for TikTok Shop, optimizing toward gross merchandise value across...
TikTok Spark Ads: When Borrowed Social Proof Lowers Your Cost Per Customer
TikTok Spark Ads turn existing organic posts, from your own account or a creator’s, into paid...
Meta Ads Reporting: Reading Meta’s Numbers Without Believing All of Them
Meta ads reporting shows the revenue Meta believes it caused, inside the attribution window you chose....
Event Match Quality: The Meta Score That Shapes Who Sees Your Ads
Event match quality is Meta’s score, out of ten, for how well the customer information sent...
Advantage+ Audience: What to Give Meta’s Targeting, and What to Hold Back
Advantage+ audience lets Meta find buyers beyond the audience you describe, treating your inputs as suggestions...
Facebook Ads CPM Keeps Rising: What Actually Offsets It
Facebook ads CPM is the price of a thousand impressions on Meta, and it has been...
Performance Max Brand Exclusions: Making the Campaign Find New Customers
Performance Max brand exclusions stop the campaign from serving ads on searches for your own brand...
Shipping cutoffs are the only urgency that never backfires
Every other form of urgency asks the shopper to trust a claim they cannot verify. A...
The product page questions your customers are actually asking
A product page fails when it answers the questions the brand wants to answer instead of...
Google Shopping Feed Optimization: The Work That Decides What Performance Max Can Do
Google Shopping feed optimization is the work of making product data match how people search: titles,...
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