Marketing
Brand Bidding on Google: How Much of Your Own Name Is Worth Buying
Brand bidding means paying Google for clicks on searches that include your own brand name. Some...
Push Notification Frequency: What Works
Web push frequency for ecommerce works best at two to four sends per subscriber per week,...
How to Reduce Subscription Churn
Subscription churn concentrates in three places: the gap between the first and second delivery, failed payments,...
Customer Win Back Email Examples That Work
A win back email targets customers who bought before and have gone quiet past your normal...
Why Lingerie Sizing Content Marketing Matters More Than Any Other Apparel Category
If you run a lingerie DTC brand, you already know the pain point behind almost every...
How to Know Your Intimates Brand Marketing Is Actually Working
Scaling an apparel brand in today’s e-commerce landscape is uniquely challenging. When it comes to underwear,...
When to stop testing a page and move on
Stop testing a page when three consecutive tests have been inconclusive, when the remaining ideas are...
Homepage or landing page: where paid traffic should land
Send paid traffic to a landing page when the ad made a specific promise, and to...
Your Shopify theme is deciding how much you can test
Build time caps your test count, and build time is set by your theme. A heavily...
Marketplace to DTC: what changes about conversion work
On a marketplace you optimise a listing inside someone else’s funnel. On your own store you...
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