Marketing
What Counts as a “Good” Activewear Customer Acquisition Cost?
For direct-to-consumer (DTC) activewear executives, evaluating growth metrics can feel like aiming at a moving target....
Reading Heatmaps Without Fooling Yourself
A heatmap shows where people clicked and scrolled. It does not show why, and it does...
What To Do When A Test Loses
A losing test is a result, not a failure. It prevented a change that would have...
Most Of Your Traffic Is On The Worse Experience
Mobile carries most ecommerce traffic and converts at roughly half to two-thirds the desktop rate. That...
How to Prioritise A Conversion Test Roadmap
Rank test ideas by expected value, not by ease. Expected value is the traffic the page...
Redesigns Fail More Often Than Tests Do
A full redesign changes hundreds of variables at once, so when revenue moves you cannot tell...
What a CRO audit should actually contain
A conversion audit that is worth paying for produces a ranked list of specific, testable problems...
How much traffic do you need before A/B testing is worth it?
As a rough floor, you need around 1,000 conversions a month before classic A/B testing gives...
Hire a CRO agency or build it in-house: the honest comparison
Build in-house when you have the traffic to run several tests at once and the headcount...
More traffic is the most expensive fix for a conversion problem
Buying more traffic to solve a conversion problem means paying full price for every visitor you...
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